What Is Affiliate Marketing


Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer.

The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods.

Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.

Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer.

However, both are distinct forms of marketing and the main difference between them is that affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales.

Affiliate marketing is frequently overlooked by advertisers.

[1] While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile.

Still, affiliates continue to play a significant role in e-retailers’ marketing strategies.

Since I’m not great at being a dictionary I got this from Wikipedia you can read what they actually wrote when you click here


Anthony Aires is a speaker, information and software publisher, and a trainer. He has been an entrepreneur for more than half his life. He started leveraging the internet in 2002 by implementing SEO to generate leads for his real estate brokerage in Downtown Boston. Since then Anthony has gone on to create, launch, manage, and sell several internet businesses and brands while generating 7 figures in revenues. But he'll be the first to tell you he worked his ass off to get to where he is and it was a bumpy road having to declare bankruptcy twice in his life. You might not like the truth's he speaks, but at least you know you're always getting an honest answer!

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