How to Piggyback on a Big Product Launch


If you’re an affiliate, then you’re competing with dozens, hundreds or even thousands of other affiliates to sell the exact same product. The competition is even more stiff when a new product is launching. Seems like everyone and their brother is clamoring to slice off a piece of the profit pie. It’s really easy for your own promotions to get drowned out in all the noise.

So here’s an idea…

Instead of trying to sell what everyone else is selling, why not leverage all the buzz to your advantage?

Here’s what I’m talking about: create a product that complements the upcoming launch. Don’t compete with this upcoming product, as then your product will really get lost in the noise. Instead, create something that enhances the use or enjoyment of the launch product, which means you can basically piggyback on the buzz of a big product launch.

Let me give you an example…

Let’s suppose you work in the weight-loss market. A big product launch is coming up for a weight-loss guide that includes a complete nutrition plan. The product is being put out by a well-known marketer in the niche, so it’s sure to be a great launch. You’ve already received a review copy of the product, so you also know it’s a great guide.

So what you do is create an app that helps people follow this nutrition plan. People who buy the weight-loss plan will also want your app. And while the app may be useful on its own, people will get the most benefit if they buy the weight loss product.

Now a lot of affiliates create a product like this as a way to add value to the offer when they promote it. In other words, you can offer your product as an extra bonus to anyone who buys the main product through your affiliate link. It’s a good way to separate yourself from the competition and make more sales than everyone else.

That’s one way to do it. Here are two others ideas:

1. Launch this product separately. Then you can approach all of the affiliates who are selling the other product and let them know how they can make even more money by promoting your product at the same time.

2. Approach the other vendor directly with a proposal. You might work out a deal where the vendor gives your product away as a bonus. Another idea is for the vendor to offer your product as an upsell. Still another way to work it is to have the vendor promote your product on the backend to his customer mailing list.
So as you can see, there are at least three really good ways to make money with a product that complements an upcoming product launch. The best part of this strategy is that you can literally piggyback on the buzz and promotions put out by the vendor, especially if you work directly with the vendor to get your product into the hands of his customers.

So take a look around your niche today to see what is launching soon, and then start brainstorming ideas for complementing products you can use to piggyback on the buzz!


Anthony Aires is a speaker, information and software publisher, and a trainer. He has been an entrepreneur for more than half his life. He started leveraging the internet in 2002 by implementing SEO to generate leads for his real estate brokerage in Downtown Boston. Since then Anthony has gone on to create, launch, manage, and sell several internet businesses and brands while generating 7 figures in revenues. But he'll be the first to tell you he worked his ass off to get to where he is and it was a bumpy road having to declare bankruptcy twice in his life. You might not like the truth's he speaks, but at least you know you're always getting an honest answer!

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